Growing Market Share with Customized Banking Solutions

Jack M Jacobs, Senior Vice President of Commercial Banking, WesBanco Bank Inc

Jack M Jacobs, Senior Vice President of Commercial Banking, WesBanco Bank Inc

Jack M. Jacobs is the Senior Vice President of Commercial Banking at WesBanco Bank Inc., specializing in developing relationships with Middle Market companies. He focuses on providing tailored banking solutions, including lending, treasury management and fraud protection, to clients both locally in Pittsburgh and nationally. Jack is dedicated to driving growth for the bank while remaining actively involved in his community through volunteerism and local engagements.

Strategic Banking Solutions for Middle Market Companies

My role with the bank involves a focus on increasing market share by bringing in the relationship of Middle Market companies within our footprint. I work in the Pittsburgh market but also have clients who are headquartered outside of the city. Daily focus includes tailoring solutions which align with their goals in all areas of banking including lending and depository needs. We offer complete lending solutions to our corporate clients including revolving credit lines, permanent working capital, equipment financing, loans to facilitate M&A, commercial real estate, etc.

Maximizing Value through Comprehensive Banking Services

In addition to commercial lending, we help our clients protect themselves from fraud while maximizing their cash flow with the appropriate treasury management services. Outside of the bank, it is important to stay involved in the community. Volunteer efforts and attending important functions in the city are a way to make a difference in the market.

“My role with the bank involves a focus on increasing market share by bringing in the relationship of Middle Market companies within our footprint”

The competition is stronger than ever. For a large share of banks, the growth engine and largest profit center of the organization is the commercial bank. At the same time, companies have become increasingly more educated on the important nuances of their banking relationship. It is not as vanilla as simply looking at loans and deposits. It is an overall strategic approach to optimization of cash flow and debt structure, fraud protection and security, and forwardlooking exit strategies, etc.

The Keys to Success in Banking

To win in this market, the bank needs to have experts in every area who are equipped to deliver for the client. Additionally, the Banker IS the face of the bank for that client. One cannot discount the importance of the relationship.

The world of banking is constantly evolving. It is important to stay focused on quality and timely financial reporting as well as industry specific changes which could impact the client, and ultimately their bank. Despite frequent change, the fundamental idea of having a good relationship with your client and keeping open lines of communication remains paramount.

It is important to really understand what your client does. Immerse yourself in their business and understand how they operate. The better you understand your client, the better equipped you will be when it comes to advising them. Effectively managing a corporate client bank relationship is much like a partnership. The legal counsel, accountants and banker should be a trusted team for the client.